Value Innovation: Blue Ocean Strategy

Drawing from the latest Blue Ocean Strategy paradigm, this workshop is useful in helping organizations and individuals conceptualize and create break-through ideas, plans and formulas to make the competition irrelevant. The cornerstone of Blue Ocean Strategy is 'Value Innovation'. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in terms of product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.

Pioneered by Kim & Mauborgne (Harvard Business School), Blue Ocean Strategy imagines a market universe composed of two sorts of oceans- red oceans and blue oceans. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of existing demand. Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. In blue oceans, competition is irrelevant as the rules of the game are waiting to be set.